MicroStrategy is gone. Now there is Strategy. Why did they do that?
You go on a date and want to impress. But you have a weird name, like “GraviTon-3000”. It seems like you are either a character from a science fiction novel or a hardware factory. Weird, huh? Well, MicroStrategy had the same image problem.
Everyone knows that MicroStrategy is a company that holds thousands of bitcoins. But the name still hinted at analytics software, boring enterprise software. Something doesn’t add up. So they just dropped “Micro” and left “Strategy” — because that’s all they do now: a macro strategy for accumulating BTC.
Their logo is now a Bitcoin-style “B”. What other rebranding could there be? They literally shouted to the world: “Yes, we are a BTC company. What’s next?”
Who benefited from this?
Crypto investors. Bitcoin enthusiasts don’t want another boring IT brand. They want clarity, precision, and a bright BTC flag. Now they have Strategy, which even in its name confirms its mission.
Funds and institutions. For big money, MicroStrategy looked like a cross between a weird fund and an outdated IT company. And now? It’s now a corporate Bitcoin ETF.
The shareholders themselves. Since MicroStrategy started buying Bitcoin, its shares have skyrocketed. Now this growth will be fueled not only by retail investors, but also by institutional crypto funds that previously didn’t know how to perceive it.
And what are the risks?
Strategy is betting everything on BTC. This means that:
if Bitcoin continues to grow → Strategy will become a giant among crypto companies;
if BTC crashes → Strategy shares will go to the trash along with it.
In short, this is a direct statement: “We are about Bitcoin. Only Bitcoin. All for Bitcoin.”
#Bitcoin #MicroStrategy #BTC
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